5 Tips to Conducting a Memorable Web Conference

Once you've found the ideal provider and solution that meets all of your business's web conferencing needs, it is important to then shift your focus to creating and presenting the best web conference possible.

Whether your goal is to promote your company's products or services, inform your audience, or reveal some insight, a common thread among the majority of web conference presenters is that they are looking to boost sales and generate leads in order to grow their business. However, many presenters are running into the issue of keeping their audience's attention, and making each conference a truly memorable experience. Lucky for you, we have put together a list of tips that will help you conduct a productive and memorable web conference.

1. REHEARSE – we cannot stress this enough! Even the most experienced presenters should rehearse a few times with a small test audience (for example, a few key staff members) before presenting to their audience. Know what you are presenting to your audience from the view of the presenter as well as the observer. Obviously there are some issues that cannot be foreseen, but performing a dry-run that is as close to the real thing as possible will help you iron out any potential wrinkles early on.

2. Know your target audience – The top web conferencing hosts design and conduct each presentation around their target audience. By knowing what they want to know and see beforehand you are more likely to give them exactly what they are looking for.

3. Aim for your conference to relate to your audience – if you advertise your web conference will cover "X, Y, and Z" then be sure to deliver exactly that. Stay on topic; by going off on a tangent you risk losing not only your participant's attention and patience, but their desire to attend your future conferences.

4. Engage your audience – put all of your web conferencing features and tools to good use. Share desktops, files and videos, collaborate on a virtual whiteboard, poll and survey your participants – the key is to get them involved and "hands-on" as much as possible. The more active your participants, the more likely they are to get excited about the content you are presenting, and in turn, they will be more likely to remember that information in the future.

5. Ask questions – Make use of group and private sub-conferencing abilities. Ask your audience for their opinion, what they want to know/see that hasn't been presented yet. Chances are you might have missed an important point that one of your participants came to your web conference to learn. Just remember: you'll never know until you ask!

Finally, never forget your audience's motivation for attending your web conference. By looking at things from their perspective you can better strategize your future web conferences and likely receive a high recall rate from previous ones.

Smith Jones
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